Why test during development
The design and development of your product is in full flow. As you complete components of your build, you may need a partner to independently test user journeys, design treatments and functionality.
We provide your team with an on call product validation and UX testing service to support you throughout the development process.
How can we help your team?
- Your design team need to externally test visualisations of screens and flows throughout the process with target customers
- The UX team needs a partner to continually test user journeys and key interactions on various platforms with sample users
- The product team needs to conduct user testing to provide validation to key decision makers in the business decisions
- You are coming to the end of the development and need to test scenarios and flows on specific devices prior to launch
How we help your team
Our team help your product team of project managers, designers, developers and quality assurance to test and validate aspects of your product throughout the build. We support your team using a number of customer testing techniques that help you to progress the delivery of a project without any major delays or negative reviews once launched.
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Usability Testing
Usability testing allows your product team to test and validate the usability of any feature of your product with actual users. We conduct one-on-one lab-based usability analysis of your product throughout its evolution. We record participants’ interactions with the product, scrutinising their behaviour to understand and gauge their sentiment. We also select and test key user journeys to assess the usability of the product. We fit into your schedule of work, augmenting your product team's development cycles.
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Expert UX Audits
Sometimes a product team cannot see the wood from the trees. They are so involved in the development that they need an external perspective on how the product and its user experience is progressing. We can help your team to quickly assess where you are in the process, focusing on ensuring that there is consistency across the product’s user interface, the interactions, behaviours and intended user journeys.
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Device and Browser Testing
With the proliferation of new devices, combined with the complexities of browsers, developing a product is becoming increasingly complicated. Our team support your development team to test new releases of your product throughout the development cycle. Our role to identify how your product performs and displays on each platform and where there are issues and behaviour irregularities.
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Focus Groups
We recruit target customers from our user panel to review and assess various aspects of your product. Think about it, if your team is not sure a feature is materialising as planned, a focus group can quickly provide feedback and direction. We arrange, moderate and record the entire process for you to rapidly validate the features before you progress any further.
What do we deliver?
Our services rapidly offer insights, recommendations and opportunities for your team to validate and certify that your customers will appreciate the new features and functions you have in development. This significantly reduces the risk of launching a product into the market that is negatively received and has immediate impact on your brand and revenue projections.
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Usability Testing = Usability Report
Conducting usability testing at key milestones in your product development cycle and is a fundamental part of delivery strategy. Our usability testing reports typically contain success rates of the key user journeys that were tested while also identifying risks and opportunities. It also records user sentiment and provides recommendations on how to improve usability.
The results provide your team with evidence to certify that the progression of the product is user-focused and will ultimately be well received by your customers. Tests and result are typically delivered within a 3-5 day turnaround.
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UX Expert Audits = Insights Report
Sometimes a product team needs an objective opinion. They are so involved in the development that they need an external perspective and opinion on how the product and its user experience is progressing. We can help your team to quickly assess where you are in the process, focusing on ensuring that there is consistency across the products user interface, the interactions, behaviours and intended user journeys.
An Expert Audit involves examining your product and assessing its usability against a set of principles or best practice guidelines The report will outline how it measures up to these usability principles. Engagements are typically between 5-10 days.
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Device and Browser Testing = Compliance Report
Firefox, Chrome, Safari, iPhone, Samsung, HTC the list goes on and on. There are so many variations in how a browser or device will display your product. We help you understand how your product is performing against your target devices and platforms. We work with your design and development team to support and advise them on how to develop standards and techiques to ensure your product delivers the intended experience.
A Device and Browser Testing programme results in a report, which outlines the test strategy and details where functionality issues occur across target devices and browsers Testing programmes are tailored to our clients' needs and can be between 5-10 days or throughout the development process.
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Focus Groups = Customer Reaction Report
Creating an ongoing interaction with your customers to provide insights and feedback on the evolution of your product is the future of product development. These forums can validate potential investment in new features, providing key feedback and bringing a customer-first ethos to your product strategy.
We capture all feedback in a comprehensive exit report that documents how participants were recruited, the methodologies used during the session(s) and the opinions, insights and results. The process typically takes 5-10 days. Focus groups can take place in our studio or at a suitable location.
Our industry track record
We partner with product and design teams to continually validate features and functions across their product development process.
We work with:
- Financial services: to repeatedly test and validate their product evolution throughout their development cycle
- Utilities: to ensure that new services are intuitive and accessible to their wide-ranging customer types
- Retail brands: to validate new features and user journeys to improve conversions and customer satisfaction
- Healthcare brands: to test new patient care products to improve wellbeing and quality of life during and after care
- Governments: to test new public services prior to public release
- Membership organisations: to test new products and features that improve their members experience
- Tourism brands: to continually validate new products being released to travellers
- Start-ups: who are building the next big thing and need to ensure that their vision connects and resonates with their target market